JULY 19, 2022

Giift disrupts Pakistan’s loyalty space with first-of-its-kind collaboration

Lahore, Pakistan – July 15, 2022

It is an immensely proud and exciting moment for Giift to introduce the first-of-its-kind Enterprise Loyalty Solution in Pakistan. Gift Management Asia PTE has joined forces with Euronet Pakistan to empower Allied Bank’s customers to earn and redeem their loyalty points for a wide variety of options, both domestically and internationally. With a signing ceremony of the senior management at Allied Bank’s Head Office, Lahore, this strategic partnership manifested, giving way to the perfect marketplace solution with over 1500+ impressive points redemption global options such as Starbucks, Amazon, Netflix, iTunes, etc. ABL customers will be able to redeem their loyalty points on 900+ international airlines, 500,000+ hotels, and 1,000+ airport lounges.

Speaking at the occasion, Sohail Aziz, Chief Digital Banking Group, Allied Bank, said, “ABL, being one of the leading banks which is heavily invested in shifting customer behavior to “Digital First,” has introduced yet another digital solution for its customers. ABL has already shifted its 65% of banking transactions to digital and this loyalty program will incentivize customers to further boost digital adoption. This agreement shows ABL’s commitment to providing world-class solutions to its customers to match their unique lifestyle and are tailored to meet their banking needs.”

With our exclusive partner Euronet in Pakistan and their hosted technology stack and card processing, we will seamlessly offer enterprise-wide loyalty programs including Loyalty Management, Reward Redemption, Digital Engagement, Merchant Funded Offers, and a Payment-led Mobile Loyalty Platform to Allied Bank. “In the context of Giift global expansion, we are proud to develop our presence in Pakistan, one of the important loyalty marketplaces in Asia. This strategic partnership facilitated by Euronet will add tremendous value to the Allied Bank’s ‘Digital First’ initiative thanks to our comprehensive end-to-end loyalty technology alongside setting industry benchmarks in Pakistan” said Farah Sabbar, Managing Director GCC of Giift.

Allied Bank is one of the leading banks in Pakistan having a large network of 1425+ online branches & 1500+ ATMs in Pakistan and offers various technology-based products and services to its diverse clientele.

Euronet Pakistan, being an industry leader in processing secure electronic financial transactions with a consolidated platform for all cards and payment products, driving over 75% of the POS traffic in Pakistan, is an exclusive partner for Giift in Pakistan.

Giift is a leading loyalty technology provider and program management partner with headquarters in Singapore. Founded in 2013, Giift has since expanded into multiple countries including Dubai, Mumbai, New York, London, Wuhan, Beijing, Jakarta, Colombo, Doha, Dhaka, Nairobi, and now Pakistan. Giift has served 2,000+ corporate clients across industries and has created customized loyalty and rewards-based programs, globally.

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