MAY 17, 2023

Importance of SOC 2 Type II Certified Loyalty Provider

Cyber threats and data breaches pose significant risks to businesses in today’s digital age. Safeguarding sensitive customer information thus becomes a top priority for businesses. For companies that rely on loyalty programs to drive customer engagement and retention, ensuring the security and confidentiality of customer data is crucial. That’s where SOC 2 Type II certification emerges as a beacon of trust and assurance.

This article delves into the importance of selecting a SOC 2 Type II certified loyalty provider for your business. So, let’s uncover the significance of SOC 2 Type II certification. We also show you how it can help you build trust, protect customer data, and improve data security and compliance.

What is SOC 2 Type II certification, and why is it important?

When it comes to data security and compliance, SOC 2 Type II certification is a testament to a company’s commitment to protecting its customers’ sensitive information. SOC 2 (Service Organization Control 2) Type II certification is an industry-standard framework developed by the American Institute of Certified Public Accountants (AICPA).

It evaluates the effectiveness of a service organization’s controls regarding security, availability, processing integrity, confidentiality, and privacy. Now, why should a business prioritize working with a SOC 2 Type II certified loyalty provider?

In today’s interconnected world, data breaches have become all too common. The fallout from such incidents can devastate businesses and their customers. SOC 2 Type II certification helps mitigate these risks by providing a robust framework that ensures the implementation of stringent security measures.

Partnering with a certified loyalty provider ensures that appropriate security controls are in place to protect customer data. These controls encompass physical security, network security, access controls, data encryption, incident response procedures, and more.

Importance of data security and its impact on customer trust

In today’s times, where data breaches and privacy concerns dominate headlines, the importance of data security cannot be overstated. Businesses that handle customer data must recognize that robust data security measures are essential for establishing and maintaining customer trust. Let’s explore the significance of data security and its profound impact on customer trust.

Increasing Cyber Threats:

Cyber threats continue to escalate at an alarming rate. According to Statista, over 15 million records were exposed in data breaches in the third quarter of 2022 alone. These incidents erode customer confidence and can lead to severe financial and reputational damage. Implementing robust data security measures becomes crucial.

Customer Expectations:

Customers today have higher expectations regarding the protection of their personal information. A survey conducted by Pew Research Center found that 79% of Americans are concerned about how companies handle their data. Failure to meet these expectations can lead to customers losing trust in a business and seeking alternative options.

Financial Consequences:

Data breaches can have severe financial implications. IBM’s Cost of a Data Breach Report 2022 made a staggering revelation. A data breach’s average cost reached $4.35 million. It includes expenses related to breach response, customer notification, legal fees, and regulatory fines. Rebuilding customers’ trust after a breach is challenging and costly.

Reputational Damage:

A data breach can significantly tarnish a company’s reputation. Trust takes years to build. However, it can be shattered instantly. Customers are likely to avoid businesses with a history of security incidents. For example, the Equifax data breach in 2017 exposed the data of approximately 147 million individuals. The incident resulted in $1.4 billion and severely damaged Equifax’s reputation, and eroded customer trust.

Legal and Regulatory Compliance:

Data protection regulations, like the General Data Protection Regulation (GDPR), require businesses to implement robust security measures and safeguard customer data. Non-compliance often leads to hefty fines and legal consequences. For instance, British Airways was fined £20 million by the UK Information Commissioner’s Office (ICO) for a data breach that exposed the personal and financial details of approximately 400,000 customers.

Trust as a Competitive Advantage:

Data security and customer trust can become powerful differentiators in a competitive market. A study revealed that 81% of consumers consider trust in a brand to be a factor in their purchasing decisions. Prioritizing data security and obtaining SOC 2 Type II certification allows businesses to gain a competitive advantage by showcasing their commitment to protecting customer data.

Benefits of SOC 2 Type II certification

SOC 2 Type II focuses on five key areas: security, availability, processing integrity, confidentiality, and privacy. Let’s dive into these focus areas and understand how they benefit your organization.


It encompasses the measures and controls to protect sensitive data from unauthorized access and disclosure. These controls may include physical security measures, network security protocols, user access controls, data encryption, firewalls, and intrusion detection systems. SOC 2 Type II certification ensures a loyalty provider has implemented robust mechanisms to safeguard customer data.


Availability refers to the assurance that a loyalty provider’s systems and services are accessible and operational as agreed upon with their clients. It evaluates the provider’s ability to prevent and address system disruptions, such as downtime, outages, or service interruptions. The certification examines the availability controls, including redundant infrastructure, disaster recovery plans, system monitoring, and incident response procedures.

Processing Integrity

Processing integrity revolves around the accuracy, completeness, and timeliness of data processing. It ensures the loyalty provider’s systems accurately process and delivers the intended outcomes without any unauthorized alterations or errors. It evaluates controls related to data input validation, data processing accuracy checks, error handling mechanisms, and audit trails.


Confidentiality pertains to the protection of sensitive information from unauthorized disclosure. It ensures the loyalty provider maintains strict controls over customer data, preventing unauthorized access or disclosure to external parties. This focus area evaluates controls such as access restrictions, data classification, encryption, confidentiality agreements, and employee training on data handling practices.


Privacy focuses on collecting, using, retaining, and disposing of personal information in compliance with applicable privacy laws and regulations. It ensures that a loyalty provider protects and respects the privacy rights of individuals whose data they handle. Privacy evaluates controls such as privacy policies, consent mechanisms, data minimization, disclosure limitations, and data subject rights management.

Role of SOC 2 Type II Certification in improving internal processes and Operations

SOC 2 Type II certification is not only about data security and compliance; it also plays a pivotal role in enhancing a company’s internal processes and operations. Let’s explore certification’s significant role in improving internal processes and operations.

Systematic risk management

The certification requires businesses to implement a systematic approach to risk management. It involves identifying potential risks, assessing their impact, and implementing controls to mitigate them effectively. Businesses can proactively identify vulnerabilities in their operations, systems, and processes with a risk-centric mindset.

Standardized policies and procedures

Businesses must establish and document standardized policies and procedures related to data security and privacy to achieve the SOC2 Type II certification. The certification compels companies to formalize their practices, ensuring consistency in handling data, employees are trained, incidents are managed, and access controls are implemented. Standardization enables efficient operations, reduces the likelihood of errors, and facilitates smoother collaboration within the organization.

Enhanced Control Environment:

SOC 2 Type II certification requires a comprehensive evaluation of controls and practices across various domains. The evaluation helps businesses identify gaps and weaknesses in their control environment. Addressing these gaps enables companies to strengthen their internal control structure, enhancing their operations’ accuracy, reliability, and integrity.

Streamlined Audits and Due Diligence:

When a business pursues SOC 2 Type II certification, it undergoes thorough audits by independent third-party assessors. These audits involve a comprehensive examination of controls, processes, and documentation. Businesses become better equipped to handle future audits and due diligence processes by preparing for and undergoing these audits.

Increased Operational Efficiency:

The certification promotes operational efficiency by identifying areas where processes can be streamlined and optimized. As businesses strive to meet the certification’s stringent requirements, they often find opportunities to enhance their operations. It can involve automating manual tasks, improving data handling procedures, and implementing more efficient access management systems.

Continuous Improvement Mindset:

SOC 2 Type II certification is not a one-time achievement; it necessitates ongoing monitoring and improvement. Certified companies must continuously evaluate their controls, respond to emerging risks, and adapt to changing regulatory landscapes. It fosters a culture of improvement within the organization, enabling businesses to stay ahead of evolving threats.

Partner today with a SOC 2 Type II certified loyalty solutions provider: Giift

At Giift, we understand the importance of safeguarding customer data and maintaining the highest standards of security and privacy. Our SOC 2 Type II certification validates our commitment to protecting sensitive information, ensuring your loyalty program operates with the utmost integrity and compliance.

By partnering with Giift, you benefit from a comprehensive suite of loyalty solutions designed to drive customer engagement, retention, and satisfaction. With our SOC 2 Type II certification, you can have peace of mind knowing your customer data is protected by industry-leading security measures.

Ready to take your loyalty program to new heights while prioritizing data security and compliance? Contact our loyalty experts to schedule a consultation and discover how our loyalty solutions can empower your business.