About us

Next-gen loyalty solutions to engage and reward your customers & teams

Since its inception, we’ve been committed to crafting innovative loyalty solutions. Staying true to our pioneering ideology,
Giift is continuously setting new benchmarks for the industry.
We offer end-to-end Loyalty Program Management which is aimed at acquiring new customers, building lasting relationships
and strengthening brand loyalty.

55
countries
50,000
Programs
65 million
Users

With our focus on high-end technology, coupled with our global experience in executing projects across industries, we create meaningful loyalty experiences that power lifetime connections with your customers.

Our solutions guide you to customize your bank’s offerings into a product that resonates with customers and also facilitates a loyalty exchange like never before.

Our platforms enable seamless operations and digital experiences with a wide choice of rewards that influence customer behavior – both for transactions and brand interactions.

We provide next-gen loyalty solutions for banking, payments, travel, utilities, retail, and many other sectors.

Constantly driving growth
and expansion, we have scaled
our operations across the globe.

New York

Singapore

London

Nairobi

Wuhan

Mumbai

Dubai

Colombo

Jakarta

Nigeria

Doha

Dhaka

Bangalore

Dublin

Morocco

New York

Singapore

London

Nairobi

Wuhan

Mumbai

Dubai

Colombo

Jakarta

Nigeria

Doha

Dhaka

Bangalore

Dublin

Morocco

Board of Directors

At the helm is a leadership of stalwarts from varied sectors
Pascal Xatart Chairman for the Board
  • Co-founder and General Counsel of Giift
  • 18 years of experience in FinTech and Buy Out
  • Former CEO of Calypso Technology (sold to Bridgepoint and Summit Partners), Misys, Sophis (sold to Vista) and Linedata (listed on the French stock market)
  • Master’s Degree in Finance – EBS, Paris
Laurent Xatart Board Member
  • Co-founder and CEO of Giift
  • 15 years of experience in the Benefits industry
  • Former CFO and Head of Business Development of Sodexho Pass (#2 worldwide issuer with $12bn face value)
  • Former CFO of BR Guest (Hospitality in NY)
  • Master’s Degree in Finance – EBS, Paris
Christophe Ramoisy Board Member
  • Founder Partner of Pragma Capital
  • Former Head of Credit Lyonnais Capital Markets
Alain Madelin Board Member
  • Former Minister of Economics and Finance.
  • Partner at Latour Capital
David Krell Board Member
  • Founder and Former Chairman of International Securities Exchange
  • Former Member of Board of Deutsche Borse
Eric Sauzedde Board Member
  • CEO of Victory Asset Management (Luxembourg)
Joseph Batcha Board Member
  • Managing Director of GKB Partners (Family Office)
  • Former Head of Industrial Sector at Level Global Investors (Hedge Fund)
Nicholas Smalle Board Member
  • Partner since inception at Apis Partners & have invested across several sub-sectors in Financial Services Experience in investment roles, including running a Corporate Venture Capital vehicle for one of the largest Emerging Market Insurers
  • Started the career in consulting at McKinsey and Company
  • MBA from INSEAD & Masters from the University of Cambridge
Philippe Cerf Board Observer
  • Independent advisor focused on corporate finance and strategy
  • 30+ year investment banking experience (Credit Suisse, Lehman Brothers) in particular in the technology and payments sectors
  • Graduate of HEC Paris and Harvard Business School
Varun Sanghavi Board Observer
  • Director at Apis Partners and have invested across emerging markets
  • Experience in investment roles with a specialized focus in financial services and fintech
  • Started the career in investment banking at JP Morgan
  • Chartered Accountant

Giift Executive Management

Our pathbreaking endeavors become possible with an inspiring management team
Laurent Xatart Co-Founder and Chief Executive Officer
  • 15 years of experience in the Benefits industry
  • Former CFO and Head of Business Development of Sodexho Pass (#2 worldwide issuer with $12bn face value)
  • Former CFO of BR Guest (Hospitality in NY)
  • Master’s Degree in Finance – EBS, Paris
Pascal Xatart Co-Founder and General Counsel
  • 18 years of experience in FinTech and Buy Out
  • Former CEO of Calypso Technology (sold to Bridgepoint and Summit Partners), Misys, Sophis (sold to Vista) and Linedata (listed on the French stock market)
  • Master’s Degree in Finance – EBS, Paris
Julien Recan Group Chief Operating Officer and MD - Corporate Rewards Services
  • Overall 11 years of experience in the Fintech Industry
  • Completed his Masters in Engineering from Ecole Nationale Supérieure des Mines de Nancy
Ahmed Khalifa Chief Sales Officer – Corporate Rewards Solutions
  • Over 20 years of experience with expertise in Fintech, Banking Operations, Sales Growth Strategies and Sales Organization Leadership, to name a few
  • Has driven business growth for well-known organizations like Finastra (Formerly Misys), Oracle, egabi Solutions, and more
  • Has completed his Masters of Business Administration from the University of Warwick
Dilip Devaraya Samudram MD - Merchant Rewards Services
  • Experienced business / market development professional with expertise in consumer banking, digital transformation, loyalty & customer engagement
  • Proven track record of success globally across B2C and B2B domains, across global and large local brands
  • Go to Market strategist with strong network across Asia and Middle East
  • Master’s Degree in Business Administration from École des Ponts Business School, France
Sumit Khandelwal Group President and MD - Employee Rewards, Incentive & Payout
  • Co-founder of xoxoday acquired by Giift
  • Completed his PGDM in Finance/Marketing from T.A.Pai Management Institute, Manipal
Kushal Agrawal Chief Sales Officer - Employee Rewards & Incentive
  • Co-founder of xoxoday acquired by Giift
  • Holds Post Graduate Diploma in Management from Welingkar Institute of Management
Shreerang Gondegaonkar Chief Technology Officer - Corporate & Merchant Loyalty
  • 8 years of experience in building Enterprise Applications
  • Key player for the first outsourced project by Ministry of Defence
  • Handled complex project dynamics across Telecommunications, Logistics, Airlines, Ministry of Defence and application portfolio management
Abhishek Kumar Chief Technology Officer - Employee Rewards & Incentive
  • Co-founder of xoxoday acquired by Giift
  • Completed his B-Tech, Metallurgy and Material Science from Indian Institute of Technology, Mumbai (Bombay)
Manoj Agrawal Chief Product Officer
  • Co-founder of xoxoday acquired by Giift
  • Completed his MBA from Indian Institute of Management, Kozhikode
Amaury Berthet Chief Marketing & Digital Officer
  • Over 15 years in global Marketing strategy & digital transformation
  • Served as Marketing manager at Ralph Lauren, and Chief Marketing & Digital officer in various startups and SMBs
  • Founder of a digital performance solution specialised in the financial sector
  • Master’s Degree in International Affairs – EBS Paris
Osama Mahmood Chief Financial Officer
  • Completed his Bachelor’s Degree in Accounting and Finance from The London School of Economics and Political Science
  • Has around 14 years of experience in leading roles in the field of Finance
  • A seasoned finance executive and a technology enthusiast, with rich experience in passionately blending financial expertise with business acumen

Vision

Giift’s vision is to connect individuals and businesses worldwide through the most innovative loyalty marketplace enabling users to earn, burn, exchange, and consolidate any type of rewards without restriction and enabling businesses to thrive.

Mission

Our mission is to turn rewards programs into fungible currencies, to make them more valuable for their issuers (businesses), and their beneficiaries (users).

Value Chain

Giift is focused on innovation and new technologies for full user satisfaction.
Innovation
The best end-to-end solution in constant technological optimization
Product
User-friendly solutions / offers / content to solve concretely today's business problems
Performance
Support, processing, fulfilment…constant work for a perfect end-to-end user experience
Client
This is the concern of all Giift teams on a daily basis

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that help us disrupt the loyalty industry.