The Jumeirah name is synonymous with Middle Eastern luxury. Other than being an upmarket, waterfront neighborhood, Jumeirah is also a chain of luxury hotels which includes the likes of the Jumeirah Beach Hotel and the Burj al-Arab, widely known as the world's only 7-star hotel. Other hotels may be less famous, but are no less luxurious – Jumeirah operates five star hotels as far afield as London, Rome and Shanghai, each furnished with the most tasteful of contemporary decor, housing gourmet restaurants and offering world-class, award winning spa services. Those who love being pampered will surely appreciate Jumeirah's Sirius rewards programme. For every $3 you spend at one of their hotels, you will earn one point, which you can redeem for a constantly shifting array of offers. Offers include complimentary stays, meals, room upgrades and spa treatments – even gift certificates that you can spend at any of the luxury stores inside each Jumeirah hotel.