Conveniently located in the heart of downtown Singapore, Liang Court shopping mall houses nearly all of Singapore's favorite retailers and restaurants – Kinokuniya, Meidi-Ya, Kopitiam and 107 more. Opened in 1985, those who remember it since the beginning would be well into their middle age, and it is that crowd who the PRIME programme benefits. If you are aged 45 or above, you can sign up for it for only S$30 over 3 years.
Steep as though the fee may be, the rewards you are entitled to are worth exponentially more – starting with the S$100 worth of vouchers you will receive as a welcome gift. PRIME members need simply to flash their card to enjoy shopping privileges at over 40 stores in the mall, in addition to free parking for every day of the week. Members also earn 1 PRIME point for every S$1 spent, which can be redeemed for a range of great rewards!