Bettie Page may have been the queen of pin-ups, but a queen wouldn't be a queen without her regalia. That regalia, like the lingerie worn by millions of post-war brides and silver screen stars alike, came from Frederick's of Hollywood, established less than a decade prior. The key to their success is something most women take for granted nowadays – the push-up bra; in fact, the “Frederick” in the company's name refers to Frederick Mellinger, who invented the very item.
In an era when the infamous bullet bra reigned supreme, the unique designs of Frederick's bras and corsets provided women with unparalleled support. Frederick's has long since expanded beyond push-ups, manufacturing everything from utilitarian memory foam bras to lacy balconettes, in addition to hundreds of glamorous dresses and flirtatious swimwear. All, nonetheless, promise to enhance your curves to make you look and feel beautiful, just as their products did in the company's first, heady days.