The Hollister brand is a modern clothing brand of casual Southern California style clothes for guys and girls. With hip, cool fashion trends and the hottest new designs, Hollister remains on the cutting edge of young people’s fashion today. Highly sought after, Hollister is owned and operated by Abercrombie & Fitch and the brand has their own stores and online website. Hollister is famous for its dimly lit stores and its unique lifestyle can be felt through the energy of their stores and shopping experiences there. As Hollister wants customers to feel secure in wearing genuine Hollister clothes, they also offer a counterfeit phone line. The only way to be absolutely sure that you are wearing genuine Hollister clothing is if you shop at the Hollister stores or online at Hollister.com.