Tory Burch is an American lifestyle brand that embodies the personal style of its CEO and designer, Tory Burch. She launched the eponymous brand in February 2004 in Manhattan, New York, after working in various public relations and advertising positions at other fashion brands. The collection is now known for color, print and eclectic details, includes ready-to-wear, shoes, handbags, accessories and beauty. Now, the brand has grown into a global business with more than 100 freestanding stores and a presence in over 1,000 department and specialty stores, including Saks Fifth Avenue, Bergdorf Goodman, Neiman Marcus and Bloomingdales. Her flagship store remains in the NoLita neighborhood of Manhattan.
The design style has been described as preppy-bohemian luxe, and the popular T-logo isfound on her products. Celebrities often don her products. The brand is also known for its easy to wear style. One of her most popular products is the line of Reva ballerina flats.