LEVIS

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About Us

Anyone can make a pair of blue jeans, but Levi Strauss & Co. made the first blue jean –– in 1873. And we draw upon our heritage to continually reinvent the blue jean for generation after generation. Welcome to the place where that heritage lives on LeviStrauss.com.

Here, among others, you’ll find the story of the blue jean and the story of the man himself, our founder, Levi Strauss. It’s an amazing tale of creativity, innovation and drive. And being in the right place at the right tim...

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