Arena

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The concept of Arena was born in 1972. It was the Munich Summer Games. Horst Dessler witnessed Mark Spitz win seven gold medals that set seven new world records, garnering him a place in history. Inspired, Dessler began developing a swimwear company dedicated to aquatic sports.A year after, Arena launched its swimwear line specially designed for competition. It featured Skinfit®, an ultra-light fabric specially designed for water friction. During the next Olympics, this water sports company spo...

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