The Body Shop

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The Body Shop (TBS) is perhaps the one cosmetic company that has most publicly endeavored to effect change. Even in its earliest days, TBS employed only natural ingredients in their products, and encouraged its customers to recycle spent containers; by 1987, TBS had already established a fair trade programme. Even now, one would be hard pressed to find foundations and concealers that contain fair trade marula oil as a major ingredient, or 100% natural lip balm, from any company other than TBS. 
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