Frederick's of Hollywood

About Us
Bettie Page may have been the queen of pin-ups, but a queen wouldn't be a queen without her regalia. That regalia, like the lingerie worn by millions of post-war brides and silver screen stars alike, came from Frederick's of Hollywood, established less than a decade prior. The key to their success is something most women take for granted nowadays – the push-up bra; in fact, the “Frederick” in the company's name refers to Frederick Mellinger, who invented the very item.
In an era when ...
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