Loyalty marketing is a time-tested strategy that is a powerful tool for fueling growth and sustaining long-term success. At its core, loyalty marketing is a strategic approach focusing on retaining existing customers and fostering solid relationships. Prioritizing customer retention allows businesses to unlock increased profitability and enhanced brand advocacy.

Customer retention directly impacts the company's growth and profitability, making it one of the most vital factors to consider. There have been several software programs designed over the years to help accelerate the process of customer retention.