Head of Marketing

We are looking for a qualified Head of Marketing to take lead in developing successful, long-term digital marketing strategies for our company.

As a Head of Marketing, you should have in-depth marketing experience and passion for digital technologies. You will work closely with different team to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Departments: Marketing & Design
Job Type: Full Time
Countries/city: Dubai

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Responsibilities:
  • Map out and optimise customer journey across all touch points such as digital ads, emails, push notifications, and on-site/in-app experiences;
  • Manage and oversee the entire marketing technology stack to ensure full utilisation and adoption within the team;
  • Develope promotion and pricing strategies based on market trends and competitive analysis to support revenue goals;
  • Build and maintain relationships with our clients and strategic partners;
  • Manage and build full funnel acquisition and engagement strategies to drive incremental customer growth and revenue;
  • Be the thought leader on attribution and incrementality for all digital channels;
  • Lead all digital marketing functions including Performance Marketing, Affiliate Marketing, SEO, CRM and BI/Data Analytics;
  • Work with Product Technology and Engineering team to prioritise marketing requirements.
Requirements:
  • 5 years experience in leading and managing a diverse team;
  • Has an agile, strategic and self starter mindset to approach challenges in a creative and resourceful way;
  • Marketing/Statistics/Business Management related bachelor’s degree is required; an MBA or Master degree is a strong plus;
  • Has a strong understanding of attribution models, channel incrementality, customer segmentation and A/B testing;
  • Experience in managing SEO/SEM/ASO, programmatic, paid social/display, affiliate marketing, email marketing (CRM), push notification, etc;
  • 10 years experience in managing digital marketing channels and large budgets in e-Commerce companies or digital marketing agencies.

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