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Giift Loyalty Marketplace on Track to Reach 100,000 Affiliated Loyalty Programs and Over $1bn in Transactions

NEW YORK, Jan. 11, 2018 /PRNewswire/ — today announced a major milestone: the company has reached 20,000 affiliated loyalty programs available through its loyalty marketplace.

“This was a key milestone in our two-year objective to reach 100,000 affiliated loyalty programs and provide the most comprehensive marketplace,” says company co-founder and CEO Laurent Xatart. “Hitting 20,000 programs serves as a tremendous vote of confidence in the Giift concept, and our mission to make rewards programs smarter, simpler, and more valuable for consumers and brands alike.”

Giift is the simplest, smartest, most intuitive way to manage loyalty programs online. The platform brings loyalty programs such as gift cards, airline miles, hotel points and more from thousands of brands and businesses together in one single, streamlined app. Giift makes it easy for brands to design and administer loyalty programs for their customers, while giving customers the ability to track all of their loyalty programs, and make exchanges between programs almost anywhere in the world.

Giift is now the largest loyalty marketplaces in the world, featuring programs from more than 20,000 companies across 50 countries. The platform includes businesses across most industry segments, including airlines, hospitality, retail, and food & beverage.

“Adoption has been especially strong within the financial sector, with more banks wanting to offer better user experience and redemption options to their customers,” says Xatart. “Giift is the perfect solution for these companies, and I am pleased to see many of them joining Giift.”

The Giift app is available for download on Google Play and the App Store. Businesses interested in using Giift to offer loyalty programs to their customers can learn more by visiting

For more information about this story, contact:

Pascal Xatart, Co-Founder & Director
[email protected]


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