About Us

Next-gen loyalty solutions to reach, retain and reward your customers

Since inception, we’ve been committed to crafting innovative loyalty solutions. Staying true to our pioneering ideology, Giift is continuously setting new benchmarks for the industry. We offer end-to-end Loyalty Program Management which is aimed at acquiring new customers, building lasting relationships and strengthening brand loyalty. With our focus on high-end technology, and coupled with our global experience in executing projects across industries, we create meaningful loyalty experiences that power lifetime connections with your customers.

Giift’s global footprint is spread across 55 countries over 50,000 programs and engages more than 65 million users. We provide next-gen loyalty solutions for banking, payments, travel, utilities, retail and many other sectors. Constantly driving growth and expansion, we have scaled our operations across the globe. With our headquarters in Singapore, we have additional offices in San Francisco, New York, London, Wuhan, Beijing, Nigeria, Nairobi, Dubai, Jakarta, Mumbai, Colombo, Doha and Dhaka.

The Giift Growth Story

Starting out in 2013, we have always been at the forefront of innovative loyalty solutions. Our full stack functionalities address issuer and user expectations alike. Our solutions not only become a valuable component of your business, they ensure your brand meets current trends and future market needs. Our journey of reinventing loyalty has been propelled by passion, commitment and technological prowess and delivers convergence, integration and transparency.

Vision

Giift’s vision is to connect individuals and businesses worldwide through the most innovative loyalty marketplace enabling users to earn, burn, exchange and consolidate any type of rewards without restriction and enabling businesses to thrive.

Mission

Our mission is to turn rewards programs into fungible currencies, to make them more valuable for their issuers (businesses), and for their beneficiaries (users).

Value Chain

Loyalty programs can miss meeting their objectives due to stagnant memberships, limited design and technical support, minimal scope etc. Our approach helps maximize value at every stage of the program lifecycle for successful execution.

Approach

Value

Holistic

Managing a program throughout its lifecycle, enhancing value at every stage

Fluid

Optimizing execution and program scope

Integration

Single-source model, cost efficacy, maximizing market opportunity

Technological Intelligence

Innovating to inspire member acquisition, redemption and ROI

How it Works

Traditional Loyalty Ecosystem - How it Works
Giift Loyalty Marketplace - How it Works

Board of Directors

At the helm is a leadership of stalwarts from varied sectors
Christophe Ramoisy
- Founder Partner of Pragma Capital
- Former Head of Credit Lyonnais Capital Markets

Christophe Ramoisy

Chariman for the Board

Alain Madelin
- Former Minister of Economics and Finance - Partner at Latour Capital

Alain Madelin

Board Member

David Krell
- Founder and Former Chairman of International Securities Exchange
- Former Member of Board of Deutsche Borse

David Krell

Board Member

Ivan Semenoff
- Former CEO of Sodexho Pass International and Zoloto

Ivan Semenoff

Board Member

Eric Sauzedde
- CEO of Victory Asset Management (Luxembourg)

Eric Sauzedde

Board Member

Joseph Batcha
- Managing Director of GKB Partners (Family Office)
- Former Head of Industrial Sector at Level Global Investors (Hedge Fund)

Joseph Batcha

Board Member

Laurent Xatart
- Co-founder and CEO of Giift
- 15 years of experience in the Benefits industry
- Former CFO and Head of Business Development of Sodexho Pass (#2 worldwide issuer with $12bn face value)
- Former CFO of BR Guest (Hospitality in NY)
- Masters Degree in Finance - EBS, Paris

Laurent Xatart

Board Member

Pascal Xatart
- Co-founder and Director (Finance) of Giift
- 18 years of experience in FinTech and Buy Out
- Former CEO of Calypso Technology (sold to Bridgepoint and Summit Partners), Misys, Sophis (sold to Vista) and Linedata (listed on the French stock market)
- Masters Degree in Finance - EBS, Paris

Pascal Xatart

Board Member

Giift Executive Management

Our pathbreaking endeavors become possible with an inspiring management team

Laurent Xatart
- 15 years of experience in the Benefits industry
- Former CFO and Head of Business Development of Sodexho Pass (#2 worldwide issuer with $12bn face value)
- Former CFO of BR Guest (Hospitality in NY)
- Masters Degree in Finance - EBS, Paris

Laurent Xatart

Co-founder and CEO

Pascal Xatart
- 18 years of experience in FinTech and Buy Out
- Former CEO of Calypso Technology (sold to Bridgepoint and Summit Partners), Misys, Sophis (sold to Vista) and Linedata (listed on the French stock market)
- Masters Degree in Finance - EBS, Paris

Pascal Xatart

Co-founder and Director (Finance)

Dr. Chen Sheng
- 10 years of experience in R&D and Technical Management
- Co-founder and CTO of CoolFen (now a subsidiary of Giift)
- Former Technical Head of Halliburton and Siemens Electronics
- PhD degree in EE - Nanyang Technological University, Singapore

Dr. Chen Sheng

VP of Information Technology – GiiftPay

Maroun Tabet
- 25+ years of experience in International Sales Management
- Former Managing Director of Calypso Technology EMEA-Paris
- Sales leadership positions at Misys, Sophis, Prima Solutions, Murex and Hedgeguard
- MBA – IMD, Switzerland; B.S. in IT Engineering - E.S.I.B Beirut, Université Saint Joseph

Maroun Tabet

Chief Operating Officer

Jean Herbiere
- 12 years of experience in FinTech
- Former R&D Manager for Misys, Sophis, Asia
- Masters in Science, Applied Mathematics - Ecole Polytechnique, France and Canada

Jean Herbiere

Chief Digital Information Officer

Dr. Yinzhu Zhou
- 12 years of experience in Payments and Social Media (A*STAR, SPRING Singapore)
- Co-founder and COO of CoolFen (head of Product and Marketing)
- PhD degree in EE - Nanyang Technological University, Singapore

Dr. Yinzhu Zhou

Chief Product Officer

Dilip Devaraya Samudram
- Experienced business / market development professional with expertise in consumer banking, digital transformation, loyalty & customer engagement
- Proven track record of success globally across B2C and B2B domains, across global and large local brands
- Go to Market strategist with strong network across Asia and Middle East
- Master's Degree in Business Administration from École des Ponts Business School, France

Dilip Devaraya Samudram

President of Sales and Strategy

Yifei Zhou
- 10 years of experience in FinTech including Misys Sophis
- Founder and CEO of CoolFen
- Former Head of Business Development in Hong Kong and China
- Masters degree in Mathematics Applications and Economics - Ecole Polytechnique

Yifei Zhou

CEO of Giift China and CoolFen

Philippe Stephan
- A C-Level Executive with diverse experience in technology, finance and business
- Previously served as CTO for ViewPost overseeing development and operations for the invoicing and payment platform
- Prior to that he was CTO for RMS managing risk models, software and data production
- Has also worked with Advent International & Sophis, and been CTO for Moody’s Analytics
- He has done his Graduation from Ecole de Mines, France

Philippe Stephan

Group Chief Technology Officer

Shreerang Gondegaonkar
- 8 years of experience in building Enterprise Applications
- Key player for the first outsourced project by Ministry of Defence
- Handled complex project dynamics across Telecommunications, Logistics, Airlines, Ministry of Defence and application portfolio management.

Shreerang Gondegaonkar

Vice President - Engineering & Chief Architect

Denise Toop
- Over 13 years experience in HR, facilities and office management.
- Started her fintech career at Sophis in 2010, managing Office operations in Singapore office.
- Joined Giift in 2015 as Office Manager and is now in charge of Admin and HR ensuring the smooth and stable global operations internally in Giift.
- Has been an integral part of Giift’s dynamic global expansion, following the integration of 5 offices with over 70 employees.

Denise Toop

Head of Admin & HR

Anoj Silva
- Banking and Finance professional with 20+ years experience of which 14 years in multinational banks (Deutsche Bank AG, Colombo & HSBC Bank ME, Dubai).
- Former AVP/Head of Finance at Dubai First PJSC, a Dubai Group company.
- Was a member of the Global UAT team of HSBC Bank ME representing Finance for Vision Plus migration.
- Managed a team of 20+ professionals in HSBC’s centralized regional cards finance and reconciliation supporting seven countries.

Anoj Silva

VP Finance, Group Controller

Tasneem Pittalwala
- Result-oriented professional with over 15 years of experience in loyalty management program management for B2C and B2B business segments.
- Her work experience includes marketing and advertising across the BFSI, Apparels, Mobile & Telecom sectors.
- She currently handles Marketing Strategy for Giift and its clients, including design and front-end development.
- MBA in Marketing Management from the Institute of Business Management Studies Maharashtra, Mumbai.

Tasneem Pittalwala

Head of Marketing & Communication