About Us
Next-gen loyalty solutions to reach, retain and reward your customers
Since inception, we’ve been committed to crafting innovative loyalty solutions. Staying true to our pioneering ideology, Giift is continuously setting new benchmarks for the industry. We offer end-to-end Loyalty Program Management which is aimed at acquiring new customers, building lasting relationships and strengthening brand loyalty. With our focus on high-end technology, and coupled with our global experience in executing projects across industries, we create meaningful loyalty experiences that power lifetime connections with your customers.
The Giift Growth Story
Starting out in 2013, we have always been at the forefront of innovative loyalty solutions. Our full stack functionalities address issuer and user expectations alike. Our solutions not only become a valuable component of your business, they ensure your brand meets current trends and future market needs. Our journey of reinventing loyalty has been propelled by passion, commitment and technological prowess and delivers convergence, integration and transparency.

Vision
Giift’s vision is to connect individuals and businesses worldwide through the most innovative loyalty marketplace enabling users to earn, burn, exchange and consolidate any type of rewards without restriction and enabling businesses to thrive.
Mission
Our mission is to turn rewards programs into fungible currencies, to make them more valuable for their issuers (businesses), and for their beneficiaries (users).
Value Chain
Approach
Value
Holistic
Managing a program throughout its lifecycle, enhancing value at every stage
Fluid
Optimizing execution and program scope
Integration
Single-source model, cost efficacy, maximizing market opportunity
Technological Intelligence
Innovating to inspire member acquisition, redemption and ROI
How it Works


Board of Directors

- Former Head of Credit Lyonnais Capital Markets
Christophe Ramoisy
Chariman for the Board

Alain Madelin
Board Member

- Former Member of Board of Deutsche Borse
David Krell
Board Member

Ivan Semenoff
Board Member

Eric Sauzedde
Board Member

- Former Head of Industrial Sector at Level Global Investors (Hedge Fund)
Joseph Batcha
Board Member

- 15 years of experience in the Benefits industry
- Former CFO and Head of Business Development of Sodexho Pass (#2 worldwide issuer with $12bn face value)
- Former CFO of BR Guest (Hospitality in NY)
- Masters Degree in Finance - EBS, Paris
Laurent Xatart
Board Member

- 18 years of experience in FinTech and Buy Out
- Former CEO of Calypso Technology (sold to Bridgepoint and Summit Partners), Misys, Sophis (sold to Vista) and Linedata (listed on the French stock market)
- Masters Degree in Finance - EBS, Paris
Pascal Xatart
Board Member
Giift Executive Management
Our pathbreaking endeavors become possible with an inspiring management team

- Former CFO and Head of Business Development of Sodexho Pass (#2 worldwide issuer with $12bn face value)
- Former CFO of BR Guest (Hospitality in NY)
- Masters Degree in Finance - EBS, Paris
Laurent Xatart
Co-founder and CEO

- Former CEO of Calypso Technology (sold to Bridgepoint and Summit Partners), Misys, Sophis (sold to Vista) and Linedata (listed on the French stock market)
- Masters Degree in Finance - EBS, Paris
Pascal Xatart
Co-founder and Director (Finance)

- Co-founder and CTO of CoolFen (now a subsidiary of Giift)
- Former Technical Head of Halliburton and Siemens Electronics
- PhD degree in EE - Nanyang Technological University, Singapore
Dr. Chen Sheng
VP of Information Technology – GiiftPay

- Former Managing Director of Calypso Technology EMEA-Paris
- Sales leadership positions at Misys, Sophis, Prima Solutions, Murex and Hedgeguard
- MBA – IMD, Switzerland; B.S. in IT Engineering - E.S.I.B Beirut, Université Saint Joseph
Maroun Tabet
Chief Operating Officer

- Former R&D Manager for Misys, Sophis, Asia
- Masters in Science, Applied Mathematics - Ecole Polytechnique, France and Canada
Jean Herbiere
Chief Digital Information Officer

- Co-founder and COO of CoolFen (head of Product and Marketing)
- PhD degree in EE - Nanyang Technological University, Singapore
Dr. Yinzhu Zhou
Chief Product Officer

- Proven track record of success globally across B2C and B2B domains, across global and large local brands
- Go to Market strategist with strong network across Asia and Middle East
- Master's Degree in Business Administration from École des Ponts Business School, France
Dilip Devaraya Samudram
President of Sales and Strategy

- Founder and CEO of CoolFen
- Former Head of Business Development in Hong Kong and China
- Masters degree in Mathematics Applications and Economics - Ecole Polytechnique
Yifei Zhou
CEO of Giift China and CoolFen

Philippe Stephan
Group Chief Technology Officer

- Key player for the first outsourced project by Ministry of Defence
- Handled complex project dynamics across Telecommunications, Logistics, Airlines, Ministry of Defence and application portfolio management.
Shreerang Gondegaonkar
Vice President - Engineering & Chief Architect

- Started her fintech career at Sophis in 2010, managing Office operations in Singapore office.
- Joined Giift in 2015 as Office Manager and is now in charge of Admin and HR ensuring the smooth and stable global operations internally in Giift.
- Has been an integral part of Giift’s dynamic global expansion, following the integration of 5 offices with over 70 employees.
Denise Toop
Head of Admin & HR

- Former AVP/Head of Finance at Dubai First PJSC, a Dubai Group company.
- Was a member of the Global UAT team of HSBC Bank ME representing Finance for Vision Plus migration.
- Managed a team of 20+ professionals in HSBC’s centralized regional cards finance and reconciliation supporting seven countries.
Anoj Silva
VP Finance, Group Controller

- Her work experience includes marketing and advertising across the BFSI, Apparels, Mobile & Telecom sectors.
- She currently handles Marketing Strategy for Giift and its clients, including design and front-end development.
- MBA in Marketing Management from the Institute of Business Management Studies Maharashtra, Mumbai.
Tasneem Pittalwala
Head of Marketing & Communication